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Malt Strategy
Almudena R.AR

Almudena R.

Marketing and Business Development Consultant

€450/day
Madrid, ES
8-15 years
SEO
AEO
GEO
Content marketing
Paid Media

Average response time: 1 hour

About Almudena

I am a strategic thinker and a "doer" in helping deliver creative and strategic marketing & sales approaches to enhance value propositions and increase marketing-sourced pipeline and qualified leads.

My journey through the dynamic world of marketing has equipped me with a unique skill set that combines creative flair with analytical precision. I'm passionate about crafting compelling marketing proposals that drive results: email marketing, Content Plan, Social media, website, online and offline marketing.

I complement my expertise and knowledge with AI tools and identify scenarios where AI services can be used to deliver customised experiences and streamline processes.

WHAT I OFFER:

*Strategy:



- Personalised marketing strategies
- Marketing Plans based on your needs and budget
- Content Plan across different marketing channels

*SEO and Paid Campaigns:



- Strategic & technical SEO audits
- Paid Ads (Meta, Google, LinkedIn), optimisation and follow up

*Content Plan:



- Blog, email, website, social media
- Designs: Landing pages, imagery for social media and other
- Sales enablement materials (ppts, brochures…)

*Automation and integration: to ensure business runs smoothly across all channels.


  • AI (GEO and AEO): both strategy, recommendations and execution


Every project is custom-built, because no two businesses are alike. I don´t recycle templates. I built solutions in Spanish and English tailored to your specific needs.
Digital and IT Services
Digital Business Models
Consulting and Audits
Banking and Financial Services
Health and Wellness

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Marketing Strategist
    November 2025 - Today (7 months)
    I combine marketing strategy with AI integration, guiding and helping businesses through the entire
    Marketing process—from consultancy and concept development to the deployment of intelligent campaigns
    that drive engagement and conversion
    artificial intelligence SEO Social media Marketing
  • IZERTIS
    Growth Marketing Strategy Manager
    DIGITAL AND IT
    June 2024 - October 2025 (1 year and 4 months)
    Madrid, Spain
    Market Intelligence & Analysis
    • Continuously deepen market understanding—key pain points, industries, competitors, regulations, trends, and communication opportunities.
    • Analyse CRM and optimise acquisition strategies (Microsoft Dynamics and Hubspot)
    Content Strategy & Performance Marketing
    • Provide the Marketing Team with relevant topics, context, and detailed insights to create engaging content aligned with business requirements.
    • Coordinate the production of customer success stories
    • Organise webinars and managing end-to-end execution.
    Lead Generation
    • Define KPIs aligned with Operations - Sales - Marketing strategies and establish conversion rates in pursuit of Company´s sales objectives
    • Align with Key Partners and establish a Marketign and Demad Generation road map in order to accomplish joint goals. (AWS, Microsoft, Google, Liferay, Veeam, Crowdstrike, Atlassian....)
    • Propose and execute new growth hacking initiatives to boost lead generation
    Social media Content marketing Go-to-Market (GTM) Strategy Digital Marketing Marketing Automation
  • IZERTIS
    Head of International Marketing & Partnership Marketing
    DIGITAL AND IT
    November 2023 - June 2024 (7 months)
    Madrid, Spain
    • Develop and execute an integrated Global marketing strategy aligning closely with regional sales requirements and broader business goals.
    • Establish and monitor KPIs including ROI, ensuring measurable impact and alignment with sales targets for each region ( Portugal, Mexico, UK)
    • Collaborate with third parties for the elaboration of a road map base for international expansion (Embassies, Chambers of Commerce).
    • Drive successful rebranding and positioning, managing all elements of brand launch and ongoing brand management
    • Supervise and enhance performance-driven marketing campaigns, including ABM-specific email marketing, digital advertising, events, webinars, social media, and PR across all Business Units and IT offerings.
    • Manage budgets effectively, allocating resources efficiently to achieve maximum impact
    Content marketing Branding & Identity CMS Social media Emailing
Check out Almudena's experience

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Education

  • Bachelor of Business Administration
    Universidad Pontificia Comillas
    2013
    Bachelor of Business Administration (B.B.A.), Business and Administration
  • Master's degree, Master in Traffic Marketing
    IEBS
    2021
    Master's degree, Master in Traffic Marketing
Check out Almudena's education

Skill set

Inbound marketing
Project Management
marketing consultant
Digital Marketing
Marketing and Communications Planning
artificial intelligence
virtual assistant
Growth Strategy
Display Ads
Social media
Generative AI
Marketing Automation
Email marketing
Go-to-Market (GTM) Strategy
Digital Marketing
Branding & Identity
CMS
Emailing
Communication strategy
Growth Strategy
Strategic planning

Categories