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Alister Comrie

Business growth
  • Suggested rate
    €750 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Alister's quote.
Location and workplace preferences
Location
Reading, England, United Kingdom
Can work onsite in your office in
  • and around Reading (up to 50km)
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Skill set (7)
Alister in a few words
As a marketing and business growth professional, I help organisations exceed their expectations by delivering tangible B2C and B2B sales and marketing strategies, solutions, and engagement methods.

Areas of expertise include retail, brand, and customer experience implementation, omni-channel marketing, combined with global and local stakeholder and team relationship management, performance optimisation, and third-party supplier management.

Added to this is a proven track record of success in enhancing brand engagement, business development and turnover growth, improving operational excellence, identifying and curating business opportunities, driving sales and marketing programmes.

I have strong communication skills combined with an ability to build robust relationships with clients, stakeholders, partners, and suppliers to achieve ambitious business objectives and goals.

I am currently open to new Marketing and Business Growth Consultancy roles where I can bring this experience and these skill sets together to help drive business performance and organisational growth in new areas.
Experience
  • Tenancy360 (part of Account Technologies)
    Engagement Director (UK)
    April 2021 - January 2023 (1 year and 9 months)
    High Wycombe, UK
    My role within this PropTech start up business was to drive all aspects of the sales and marketing mix to create new partner engagement opportunities including:
    • Team planning and recruitment of 11 staff to meet operational requirements to achieve growth targets
    • Business strategy development
    • Sales and marketing positioning and implementation planning
    • Development of all sales and marketing materials including a mobile first website, social media presence, sales decks and B2B live events
    • Activation of all aspects of the sales process including management of third party call centres Key achievements:
    • 86 new business wins offering future revenue opportunities of over £14m
    • Marketing strategy and sales funnel developed to achieve 120 new client wins per annum to exceed growth targets
  • Equilibrium Marketing
    Marketing & Business Growth Consultant (UK, USA & ASIA)
    August 2015 - April 2021 (5 years and 8 months)
    2503 Wilma Rudolph Blvd, Clarksville, TN 37040, USA
    Within this fully integrated marketing consultancy I was responsible for all business functions including pitching for and winning new business, client consultation on a project-by-project basis, implementation of marketing programmes and full financial management. Additionally, when required I built and managed bespoke teams of up to 50 multi-disciplined, specialist professionals to deliver projects against specific client needs. Disciplines include strategic marketing and planning (including new market initiatives), formulation of omni-channel experiential and retail strategies, digital engagement, NPD, brand development, B2B & B2C new business development and affiliate partner programmes. New business wins and achievements:
    • Account Technologies: Led the marketing requirements to present the company's range of brands and products targeting customers across multiple on and off-line channels, including two new product launches for Tappily which successfully transitioned all customers to a new loan platform, and Tenancy360
    • Account Technologies: Established and ran an in-house digital design agency comprising of seven front and back-end developers and designers delivering 53% cost savings p.a.
    • Account Technologies, AccountScore and Fun Space Books: Project lead on full turnkey solutions for nine international B2B events to raise brand awareness for B2B and B2C products
    • The Wine Cellar: Evolved and managed the retail programmes across the USA to successfully deliver 12 new retail stores
    • VASHI: Managed the roll-out of five new UK retail environments
    • Oak Furnitureland: Developed and implemented USA growth plans across multiple States to facilitate their potential expansion across the east coast
    • People for Research: Instrumental in new market growth initiatives across Europe, North America and Asia to assess business growth potential
    • We Are DGB & Bang On Books: Non-Executive Director roles to advise on launch and growth strategies
  • Bang on Books
    Non Executive Director (UK)
    October 2019 - January 2021 (1 year and 3 months)
    Reading, UK
    Creating new market and vertical sector growth opportunities for personalised stories.
Recommendations
Education
  • Management studies
    University of Westminster
    Management studies