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Alicia Winokur Freelance English CopywriterAW

Alicia Winokur

Freelance English Copywriter
  • Suggested rate
    €175 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Alicia's quote.
Location and workplace preferences
Location
Paris, France
Can work on-site at your office in
  • and around Paris (up to 50km)
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Languages
Check out languages spoken by Alicia
Categories
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Skill set
Additional skills (3)
Figma
UX Writing
Content Design
Alicia in a few words
I’m an expert in making content approachable. As a copywriter, I’ve collaborated with powerhouse brands like Google and McDonald’s. I’ve written everything from website microcopy to in-house documentation, as well as scripting for AI chatbots. I’m passionate about finding the perfect word for the right occasion.
Experience
  • Rocket Mortgage
    Freelance Copywriter
    January 2025 - Today (4 months)
    • Drafted engaging, on-brand, impactful copy for leading mortgage industry lender, including social media copy, media campaigns, tradeshow whitepapers, and website copy.
    • Used AI tools to create and scale content.
    • Worked with senior leaders to audit content while developing and evolving brand voice. Analyzed performance data to fine-tune and optimize content. Translated financial jargon and simplified complex money topics.
    • Produced straightforward, understandable content while adhering to brand standards and tone of voice.
  • HUGE INC
    UX Writer
    January 2021 - January 2024 (3 years)
    • Crafted persuasive, brand-aligned copy for AI chatbots, pitch decks, and ensured consistent design system and voice and tone guidelines. Elevated brand identity and engagement facilitating the conversion of leads to sales.
    • Supported Product Managers in strategizing global content.
    • Worked directly with clients to address needs.
    • Delivered specialized UX copy for prestigious brands, including Google Chrome, Google Public Sector, Hublot SA, and McDonald's, optimizing clarity and user interaction across diverse digital platforms.
    • Worked with UX designers to create user flows and mockups, from ideation to product delivery. Collaborated with UX Researchers to conduct user testing.
    • Recognized as an honoree at FastCompany's 2024 Innovation by Design Awards in Retail for groundbreaking work with McDonald's.
  • BOSE
    Technical Writer
    January 2018 - January 2020 (2 years)
    • Collaborated with engineers, project managers, and technical experts to document complex topics to be read and understood by non-technical audiences.
    • Documented developer guides.
    • Wrote microcopy, error messages, and copy for new features for three separate apps reaching 1 . 15 million users.
    • Liaised with a third-party translation company to ensure high quality multicultural localization for products.
Recommendations
Education
  • Bachelor of Arts in English
    Mount Holyoke College
    2016
    Bachelor of Arts (Licence), Major in English; Minor in Journalism.