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Alice Conolly Brand Consultant and Brand Management ExpertAC

Alice Conolly

Brand Consultant and Brand Management Expert
1 recommendation
  • Suggested rate
    €600 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Alice's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
Verifications

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Verified email
Languages
Check out languages spoken by Alice
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Skill set (25)
Check out Alice's expertise
Alice in a few words
Check out Alice's full description
A highly driven and commercial marketeer, I have over 16 years experience in developing and building prosperous strategies to help build brand equity and deliver profitable growth. I have worked with start ups and established brands looking to enter the UK market, and brands already in market, wanting to pivot into new categories and/or markets. I also work with ambitious brands looking to scale up, and investors seeking to identify promising new brands. I can provide expertise for clients requiring any of the following:

- Market research and analysis
- Brand strategy and positioning
- Sales and distribution strategy
- Retailer relationship management
- Marketing strategy
- PR and influencer marketing
- Ecommerce strategy
Experience
  • GLORIOUS BRANDS LTD
    Head of Marketing and Communications
    FASHION & COSMETICS
    February 2020 - March 2023 (3 years and 2 months)
    London, UK
    - Member of the Executive Team, devising business objectives and strategy for the company.
    - Hiring and leading the Marketing, National Education and Customer Services teams (5 FTE's).
    - Delivering customer service excellence across all channels.
    - Full budget responsibility for all brands, including Lalique, Brioni, Stila, Trilogy, Cosmedix and Juice Beauty.
    - Implementing new processes for improved business efficiencies.
    - Delivering tailored strategy and marcomms plans by brand.
    - Leading the digital marketing function, including developing multi-channel strategy for nine ecommerce websites.
    - Overall responsibility for PPC/SEO and Paid Social strategy.
    - Development of trade marketing plans with all key accounts (bricks & mortar and online).
    - Analysis of wholesale/retail and e-commerce data to drive promotional plans.
    - Overarching responsibility for social media platforms for five Glorious brands.
    - Development of PR plans with Dowal Walker/PuRe PR/Push PR.
    - Reporting on marketing activity and e-commerce sales to the board at quarterly intervals.
    - Creation of critical paths for onboarding new brands and onward project management of new brands and launches.
    - Feeding back market insight to brand partners.
    - Setting pricing strategy for brands and monitoring the competitive landscape.
    - Overarching responsibility for V&M, focusing on Boots, Marks & Spencers, Harvey Nichols and Selfridges.
    Brand Management Marketing Trade Marketing Budgeting PR Data Analysis E-commerce
  • DECREE Skincare
    Head of Brand
    FASHION & COSMETICS
    September 2018 - February 2020 (1 year and 5 months)
    London, UK
    - Set 5 year brand strategy for new cosmeceutical skincare range.
    - 5 year sales forecasting, considering domestic and international opportunities, 3rd party data and industry knowledge. 
    - Set pricing strategy, balancing brand objectives, competitive positioning and margin requirements.
    - Briefing and overseeing design and production of POS/sites.
    - Overseeing artworking, sampling and final production process.
    - Leading NPD for years 1 & 2, working with the Brand Founder, NPD Project Manager, lab and packaging suppliers.
    - Full control of marketing budget with monthly commercial finance reviews and quarterly reporting to the board.
    - Devised the 2019/2020 marketing calendar.
    - Analysis of market developments and trends to ensure the brand remains ahead of the innovation curve. 
    - Identification of key brand messaging for marketing campaigns.
    - Led strategy meetings with key Beauty Buyers.
    - Development of targeted retail launch plans.
    - Resourcing and managing the marketing team.
    - Coordination and management of external consultants.
    - Development of brand assets including campaign photography, Brand Book, Social Playbook and Tone of Voice document.
    - Development of digital and print media plans, working with Monty PR to ensure media objectives support PR strategy. 
    - Instruction of a warehousing and logistics partner for launch.
    - Hiring of brand consultants for our counter in Knightsbridge.
    - Implementation of a training plan for retailers and consultants.
    Product Development Marketing Sales and Distribution Strategy Brand Management PR & Communications Strategy Pricing strategy
  • Global Brands Group (A member of the Fung Group)
    Senior Marketing Manager
    FASHION & COSMETICS
    May 2017 - June 2018 (1 year and 1 month)
    London, UK
    - Management of a team of 11 marketing professionals.
    - Full control of a marketing budget of £12m.
    - Devising marketing campaigns and promotions across wholesale, retail and e-commerce.
    - Managing brand contracts and procuring new brands.
    - Developing digital and social strategies
    - Direct media buying for campaigns across print and digital.
    - Implementing seasonal marketing strategies.
    - Regular visits to the US brand teams in New York.
    - Briefing design agencies and suppliers for store builds/re-fits/showroom updates.
    - Forecasting and developing branded POS and bespoke packaging solutions to service global accounts.
    - Leading on collaboration with the Product Development team to create seasonal GWP programmes.
    - Shooting seasonal campaigns for Juicy Couture & Fiorelli
    - Managing the relationship with an external PR agency.
    Branding Brand Management Digital Marketing Social Media Strategy New Product Development Communications
Check out Alice's experience
1 recommendation
Check out Alice's recommendations
ND

Nicola De Burlet recommend Alice

Nicola De BurletND
Nicola De Burlet
The PR Studio+
3/28/2023
I worked with Alice closely at KGA across various launch projects over several years.  I have always found her to be professional, collaborative with a very creative mindset and ready to explore new ideas to leverage success.  She is very much a team player and enjoys the energy of a good brainstorm. I have worked in PR & Communications for many years and it is refreshing to work with someone who truly understands the power of PR in a modern media world and the value of relationships. 
Education
Check out Alice's education
  • Professional Diploma, Digital Marketing
    The Institute of Direct and Digital Marketing
    2019
    Professional Diploma, Digital Marketing
  • CIM Professional Diploma, Marketing
    Farnborough College of Technology
    2008
    CIM Professional Diploma, Marketing
  • Diploma, General Journalism
    the London School of Journalism
    2005
    Diploma, General Journalism
  • Bachelor of Arts
    BRUNEL UNIVERSITY LONDON
    2004
    BA (Hons), American Studies with English