Description

Digital Marketing & Account Management Specialist based in València, Spain, with nearly a decade of experience driving business growth and user engagement through both strategic planning and creative execution. My professional background is rooted in digital marketing, where I thrive in dynamic, fast-moving environments that demand flexibility and teamwork. I'm known for taking initiative and maintaining a hands-on approach from concept to delivery.

My skill set includes developing integrated digital strategies, managing social media, crafting impactful content, and maintaining a holistic view of each brand’s position in the market. I specialize in identifying practical, effective solutions in highly competitive landscapes and translating complex product offerings into clear, audience-focused messaging.

For the past 5 years, I've led my own project, helping clients grow by delivering tailored digital solutions that strengthen the connection between businesses and their audiences.

Throughout my career, I’ve worked across a variety of sectors, including the freelance economy, sports (especially football), on-demand platforms, nonprofits, and more.

I’m fluent in three languages and bring an international perspective to my work, having lived in Barcelona, Madrid, and the Netherlands, though I proudly call València my hometown.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual

Workplace preferences

Can work on-site

Valencia (up to 50km)

MyHubble
Marketing digital
July 2021 - Today (4 years and 11 months)
Servicios de comunicación digital, marketing, asesoria, content management, diseño gráfico y producción audiovisual.
Digital communication Marketing Social media Project Management Communication strategy
Agencia WeAddYou
Director del area de Digital.
February 2020 - July 2020 (5 months)
Responsible for the overall implementation, development and coordination of digital projects within the agency.

- Lead the definition and execution of the agency’s digital strategy across clients and new business, ensuring alignment with brand and business objectives
- Oversee the development and delivery of digital campaigns including paid media, social, performance marketing, SEO/SEM, CRM, marketing automation, content platforms and web experiences
- Coordinate digital, creative, tech, data and account teams to guarantee integration, quality and on-time delivery of all digital initiatives
- Define KPIs, measurement frameworks and attribution models, supervising analytics, reporting and continuous optimization to maximize performance and ROI
- Manage digital budgets and media planning to ensure efficiency, transparency and growth
- Drive innovation by identifying emerging platforms, technologies and trends that enhance client competitiveness
- Lead, mentor and develop the digital team, fostering a culture of performance, collaboration and continuous improvement
- Support new business pitches by shaping digital strategy proposals and presenting performance-driven roadmaps
- Monitor market benchmarks and ensure compliance with data privacy and platform regulations
Darwin&Verne
Director de cuentas.
December 2016 - February 2020 (3 years and 2 months)
Darwin Social Noise is a creative and strategic agency who understands the digital world and the forces that drive communication and conversations nowadays. Particularly strong in communication strategy, brand content, and relevant creative concepts. We achieved to be the Nº1 agency in Notoriety and social media content in Spain.

Some of my tasks are:
-Lead the execution of projects for LaLiga, Ibercaja, Betway, Imperial Tobacco, Acnur, Deliveroo, Ron Diplomático, Neinver and many others which includes: coordination of internal resources, project initiation, running of timelines, kick off of the creative process, internal/legal/Client approvals, coordination of revisions, accuracy and quality of agency product.
-Manage internal project deadlines and coordinate with PM/creative/tech/Strategy/PR to ensure that projects are of highest quality and completed on time.
-Assist General Manager in all aspects of account planning, development, and execution as requested.
-Creation and management of all client service materials (ie. status reports, contact reports, meeting scheduling, meeting agendas)
-Assemble presentations as required.
-KPI's reports: social media, blogs and websites analytics. Campaign tracking and measurement.
-Assist with billing and budgeting process.
-Competitive review and analysis.