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Alexandra Smith

content creation

Can work in or around Palma de Mallorca

  • 39.575748
  • 2.656644
  • Suggested rate €285 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Alexandra's quote.

This freelancer is available part-time (4 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Alexandra's quote.

Location and workplace preferences

Location
Palma de Mallorca, PM, Spain
Can work onsite in your office in
  • around Palma de Mallorca and 30km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • E-commerce
  • Entertainment & Leisure
  • Internet of Things (IoT)
  • Press & Media
  • Publishing
+2 other

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (11)

Alexandra in a few words

Experienced multi-media marketeer with a demonstrated 20 year+ history in journalism, public relations, marketing and SEO copywriting.

I am the Creator & Founder of the "Mallorca Under the Sun" Youtube channel, website, and social media platforms which promote Mallorca positively, create community and assist with holiday planning to Mallorca (Majorca) Spain.

I write, script, edit and produce all copy and content for both the Youtube channel and website, plus I have released a book on Kindle entitled "Living in Mallorca Under the Sun." I also write all copy for my website that is fully optimised for SEO.

Mallorca Under the Sun is the largest Youtube channel promoting Mallora positively to an engaged, global English-speaking audience. With more than 1 million views gained between May 2022 and October 2022, attracting almost 200,000 views per month during August, Mallorca Under the Sun is accompanied by a website (mallorcaunderthesun.com) and an active Facebook Group.

I also offer marketing consultancy services and work as a freelance reporter for the Majorca Daily Bulletin in Spain. I have also worked freelance for businesses in Mallorca providing marketing services to the real estate and private investor sectors.

I also have extensive experience in the travel and tourism sector, having worked as Head of Public Relations for Hotelopia and easyjet hotels, and then UK Marketing manager for the Hotelbeds and Bedsonline brands. I have also written for airline magazines and freelance for travel in the national and regional press.

Since the launch of my Youtube channel, I have also been asked to voice radio adverts for businesses for Radio One Mallorca, an English-speaking radio station.

I am looking for freelance remote projects. I can work quickly, and accurately and am extremely reliable and able to deliver content on request. I am a British Citizen and a Spanish resident. I look forward to hearing from you.

Experience

Mallorca Under the Sun

Creator & Founder

Palma, Balearic Islands, Spain

April 2022 - Today (8 months)

The largest Youtube channel promoting Mallora positively to an engaged, global English speaking audience. With more than 1 million views gained in the past 12 months (as of May 2022), and attracting 160,000 views per month, Mallorca Under the Sun is accompanied by a website and active Facebook Group. I also offer marketing consultancy services and work as a freelance reporter for the Majorca Daily Bulletin.

Hotelbeds Group

Marketing Manager, Bedsonline UK & Ireland, Bedsonline Netherlands, Hotelbeds UK

Palma, Balearic Islands, Spain

September 2018 - May 2022 (3 years and 8 months)


- Management of all marketing activities for the UK, Ireland and Netherlands markets for the B2B travel brand Bedsonline targeting travel agents as well as additional marketing actions for Hotelbeds (EMEA region).
- Responsibilities include the strategic creation of marketing plans based on historical booking data, client feedback, company growth strategy and industry/ market trends and research in collaboration with other EMEATI (Europe, Middle East & India) Marketing colleagues, as well as key stakeholders in our sales and product teams to meet channel objectives.
- Extensive use of Marketo (with a Saleforce integration) for campaign building email programmes, communications, webinars, sales incentives and competitions to segmented client groups.
- Promotional campaign creation via Maketo from developing the concept, copy writing and working with design teams.
- Working closely with internal stakeholders to identify marketing opportunities to grow revenue and improve customer experience.
- Social Media management: Ownership of the Bedsonline UK & Ireland Facebook page https://www.facebook.com/BedsonlineUKIE/ including regular post creation to drive followers and engagement.
- Other Offline marketing management (budget management, advertising, travel agent events, merchandise, video).
- Supporting the central team with other digital marketing actions including New Client Acquisition, Lost Client Recovery and automated loyalty/ reward initiatives as well as reviewing the performance of these marketing programmes.
- Contributing to the reporting framework to monitor sales, engagement and leads generated through marketing actions and the overall success of marketing programmes.

Hotelbeds Group

Marketing Strategy & Operations

Palma, Balearic Islands, Spain

November 2009 - August 2018 (8 years and 9 months)

Responsible for online and offline B2B marketing campaigns for both Hotelbeds and Bedsonline accommodation brands, copy-writing, their implementation and evaluation and use of the Marketo email marketing programme. My role included developing and implementing our B2B and B2C partnership marketing programme 'Marketing Solutions' which is sold to external clients (hotel chains and tourism boards) who wish to advertise on our websites and through our channels. This includes training sourcing staff to sell space via webinars, creating marketing proposals for sales managers, as well as managing, planning and implementing holistic campaigns and reporting on their success using Google Analytics. My role also included the management of the digital and print brochures in the Star Collection portfolio from content to layout and managing advertising space. Previously, I provided cover for the Regional Marketing Manager role for the Bedsonline brand (Europe) for 4-months, annually for 4-years managing and implementing marketing activity targeting travel agents for key European markets including the UK, Spain, France, Germany, Holland, Portugal, Czech Republic and Poland. This involved the creation and implementation of country focused incentive programmes, promotion of key product and offline/online advertising. During this time, I also organised inbound FAM (familiarisation) trips with the 'Palma de Mallorca 365' tourism board inviting travel agents from Bedsonline UK and Bedsonline Germany to Mallorca. My role has also included the creation of offline marketing material (brochures, flyers, destination guides) to meet tight deadlines on a global scale and in multiple languages. I work with marketing colleagues, sales managers, design teams and translators and now content and social media teams across departments in the Hotelbeds Head Office and worldwide, for accommodation and auxiliary revenue brands.

Ink - we are travel media

Freelance Travel Writer

January 2008 - January 2013 (5 years)

As a Mallorca specialist, I have contributed to inflight publications including features for Yeah Baby (bmibaby), the Mallorca destination guide on bmibaby.com, features for easyJet Traveller, the Magaluf guide in Free (Club 18-30), features in the Thomas Cook Travel magazine, travel information in Wizz-It (Wizz Air). I have also assisted editors with research and recommendations.

Various newspapers and websites nationwide

Freelance Travel Writer

United Kingdom

January 2008 - December 2010 (2 years and 11 months)

Published travel writer covering destinations worldwide with coverage achieved in the Daily Mirror (Northern Ireland), and various regional newspapers nationwide (UK). I also wrote for the online travel guide site simonseeks.com . My profile and features can be viewed on https:// www.simonseeks.com/users/julia-smith/92.

TUI - TUI

Head of Public Relations - Hotelopia

Palma, Balearic Islands, Spain

March 2005 - November 2009 (4 years and 8 months)

Responsible for managing communications and building brand awareness for Hotelopia, working directly with the UK and Spanish media, and managing PR agencies in Germany and the USA. I successfully achieved extensive publicity for Hotelopia in the press, online and via broadcast media on a minimum budget. Responsibilities included:
• Day-to-day PR management and responding to media queries
• Preparation of press releases and promotions
• Acting as a liaison point for journalists
• Sourcing competitions and other promotional opportunities
• Monthly co-ordination of activity reports, quarterly PR plans, press cuttings and media evaluation
• Press trip organisation for Hotelopia and easyJethotels
• Feature writing
• Attending press networking events
• Promoting the partnership of airline partners including easyJet
• Managing the work of the PR assistant. I created all content for the launch of Hotelopia Social Media (Facebook, Twitter and Blog - http://www.blogtelopia.co.uk/page/44 - which I updated daily (from May 2009), and wrote the majority of English content (destinations and 'things-to-do') for the Hotelopia Top Tips platform.

Robson Brown

Public Relations Account Manager

Newcastle upon Tyne, UK

November 2001 - March 2005 (3 years and 4 months)

PR clients included Latedeals.com, Skideals.com, Gaydeals.com (travel), GreenMetropolis.com (online book retailer), Flymo (garden), Bellway Homes (home builder), Carrs Breadmaker Flour (food) and The Carrs Breadmaker Awards 2003, Sealy United Kingdom and Dreams plc (bed retailers), Tyneside charity initiatives, Deloitte & Touche Newcastle (financial services). Responsibilities included:
• Day to day management of PR accounts
• Preparation of press releases, press statements, articles and newsletters
• Briefing and managing photo shoots
• Liaison with consumer and trade journalists
• Sourcing competitions and sampling activities where required
• Monthly co-ordination of activity reports, quarterly PR plans, press cuttings and media evaluation
• Event management
• Daily telephone contact with clients, monthly update meetings
• Preparation and presentation of PR proposals to potential clients
• Preparation of end of month charging
• Managing work of account executives, graduate trainees and work placements

Northumberland Wildlife Trust

Public Relations & Marketing Officer

Newcastle upon Tyne, UK

February 1999 - October 2001 (2 years and 8 months)

I devised and implemented the PR strategy to promote community, corporate and volunteer engagement and the role of the charity. Responsibilities included:
• Preparation of press materials and liaison with journalists
• Management of photo/TV shoots to promote environmental campaigns
• Editing the membership magazine and producing copy for marketing materials
• Acting as a spokesperson when necessary
• Promotion and raising awareness of the corporate sponsorship programme
• I devised, planned and managed a media based fundraising campaign. The most successful was the 'Celebrity Scribble-a-Squirrel Internet Auction,' which attracted national UK media coverage, raised over £15k, which was supported by celebrities such as Paul McCartney and Elton John.
• Standardised communications within the organisation and across other North East Wildlife Trusts
• Promoting partnerships with other environmental organisations (National Parks, NWET) and corporate sponsors (Proctor and Gamble, Northumbrian Water etc).
• Working with graphic designers, photographers, print contractors and agencies in the production of publicity and advertising materials
• Managing work of work experience placements and volunteers.

Promovere Events & Marketing

Account Executive

Newcastle upon Tyne, UK

January 1998 - February 1999 (1 year and 1 month)

I was involved in the entire event marketing process, from the conception of event ideas and client presentation, to organising and implementing promotional activities for clients including BMW, Jaguar, Chevrolet, and Honda.

UK Editorials

Editor

Burton upon Trent, Burton-on-Trent, UK

November 1996 - November 1997 (1 year)

Wrote all editorial for the monthly trade & industry magazine 'Textile & Clothing UK', which involved interviewing business owners throughout the fashion industry. Organised all photographic content Wrote and edited final copy to deadline

Education

  • Certificate, Digital Marketing Leadership

    Squared Online

    2018

    Certificate, Digital Marketing Leadership

  • Bachelor of Arts

    Nottingham Trent University

    1995

    BA (Hons), Communications Studies