Skill set (28)
Alexander in a few words
I'm a copy and brand Tone of Voice specialist with a degree background in literature, with further training in linguistics, semantics and semiotics, and I'm armed to the very teeth with nearly two decades worth of experience in global advertising, agency and tech firm environments.
I’m practiced in numerous of technical applications, publishing platforms and delivery methodologies, and I am uniquely qualified to create and implement enterprise-wide content for businesses and brands irrespective of scale.
I write copy with pep and personality that is proven to engage, inform and entertain my readers – in line with whatever technical specification or compliancy standards I’m given to work with – to generate sales and create customer loyalty.
I understand the importance of brand guardianship while being able to adapt, evolve or revamp an established tone of voice to meet changing business needs.
More than that, I have a comprehensive understanding of software engineering and deployment. More than just a copywriter.
Experience
- BernadetteSenior Copywriter/Copy DesignerDIGITAL & ITNovember 2020 - Today (4 years and 4 months)Bernadette (formerly VCCP CX), Nov 2020 - Present• Permanently employed as Bernadette’s in-house copywriter servicing world status brands andleading UK domestic clients across a variety of high profile comms channels.• Led Canon towards a world-class, award-winning CRM solution. My emails were recognised asGold Winner at the 2021 DMA awards by achieving open rates of 35%, click-through ratesof 3.7% (doubling the industry benchmark for both metrics) and generating €460m in sales.• Directed content strategy across Kia.com/uk, including a complete overhaul of Kia’s Hybridand Electric offering. Wrote deep-dive copy helping buyers understand the benefits of switchingfrom petrol to EV. Landing page views doubled. Test drive requests increased by 18%. Business sawsite wide conversions increase by 33%.• Worked within a cross-skilled UX/UI team, providing copy for O₂’s ‘360’ initiative. This has involvedmigrating the company’s front-end legacy systems into a re-tooled, scalable environmentaccompanied by wholesale revisions to eComm, My O₂ and Point Of Sale portals. Saw a 150%increase in sales volume, a 4.7 App Store rating, and +35% uptick in monthly active user. Alsoestablished o2.co.uk as telco website of the year three times in a row.• Masterminded a two-year CRM drive for Domino’s, including a full suite of on-brand emails, SMS,and in-app messages managed with Braze. Copy demonstrated a knack for tonal nuance alignedclosely to Domino’s ‘We Got This’ brand identity, complete with some solid emoji game 🍅 🧀 🍕 .• Create and executed Tone of Voice guidelines for brand comms on Cadbury, Saga, Sage, INEOSGrenadier, Vanish and EasyJet.
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Education
- MSc in Computer Science | BA Hons English Literature and Linguistics Studies (1st)Sheffield Hallam University2003My academic journey is a blend of literary and technical disciplines, showcasing a broad spectrum of knowledge and skills. I hold a BA Hons in English Literature and Linguistics from Sheffield Hallam University, where I delved deep into the realms of literary analysis and linguistic theories, honing my critical thinking and understanding of language in various contexts. Following this, I pursued an MSc in Computer Science, also at Sheffield Hallam University. This postgraduate degree marked a pivotal shift towards technology, equipping me with crucial skills in software development, algorithmic thinking, and a comprehensive grasp of programming paradigms. This educational path, merging English Literature with Computer Science, uniquely positions me at the intersection of technology and language, enabling me to excel in fields such as AI-driven copywriting and conversational AI design.