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Alejandra LazoAL

Alejandra Lazo

Senior Innovation Consultant & Design Strategist

€500/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Alejandra

Como diseñadora estratégica multidisciplinar, con 10 años de experiencia
en consultoría de innovación, creo en el poder transformador del diseño para
crear experiencias valiosas puestas al servicio de generar un impacto positivo.

Me desenvuelvo en diferentes industrias y ecosistemas, desarrollando ideas
innovadoras, nuevas visiones de diseño y soluciones para clientes internacionales
que busquen un cambio significativo. Mi propósito es generar transformaciones
profundas, orquestando nuevas prácticas culturales, operacionales y de negocio,
basadas en estrategias clave para acelerar la transición hacia servicios más sostenibles.

Disfruto trabajando en contextos multiculturales, aprendiendo de un equipo
diverso y colaborativo, y abarcando retos complejos hacia un propósito compartido.
  • Spanish

    Native or bilingual

  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

  • Catalan

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • adplist.org
    Mentora en Diseño, Innovación y Sostenibilidad
    April 2024 - Today (2 years and 2 months)
    Engaging in passionate conversations with professionals who are eager to have a positive impact with the work that they do. We talk about Strategical Design for Sustainability, Service & UX Design, CV & portfolio reviews.
  • Designit
    Senior Service Designer for Sustainability
    September 2019 - March 2024 (4 years and 6 months)
    Madrid, Spain
    During the last 30 years we have applied strategic design to sustainability challenges to create shared progress across markets and industries. We did it by design. Today, we help companies reimagine and reach their sustainable future. We enable sustainable transformations by activating purpose, materialising solutions, and empowering people.
  • Designit
    Service Designer & Researcher
    November 2016 - September 2019 (2 years and 10 months)
    Lima, Peru
    Designit is a global strategic design firm, part of the leading technology company, Wipro. We work with ambitious brands to create high-impact products, services, systems and spaces – that people love. With a team of 500+ researchers, designers, technologists and strategists across 15 offices worldwide, we are here to design what matters.

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Education

  • Master's degree, Branding
    Istituto Europeo di Design Milano
    2015
    Master's degree, Branding
  • Degree in Graphic Design, Specialised in Corporate Identity and Audiovisuals
    ELISAVA Escola Superior de Disseny i Enginyeria de Barcelona
    2013
    Degree in Graphic Design, Specialised in Corporate Identity and Audiovisuals

Certifications

  • Innovación Sostenible
    Vision Impact Academy
    2024
    Innovación Social Liderazgo regenerativo Modelos de impacto
  • Design for Sustainability and Regeneration
    Gaia Education
    2024
    Diseño ecológico Diseño económico Diseño social Visión global

Skill set (10)

Categories