About Alberto
I’m a versatile product leader with 15 years of experience building and scaling digital products across financial services, from early-stage fintechs to global banks. I take full ownership from strategy and discovery through delivery and scale, with a strong track record of driving measurable outcomes such as revenue growth, customer adoption, and NPS uplift. My work sits at the intersection of product, strategy, and partnerships, often operating in complex, regulated environments with high stakeholder intensity. I bring a human-centered approach to product development, grounding decisions in real customer needs while aligning them to commercial and organisational goals. I’m comfortable moving between hands-on execution and senior-level advisory roles to deliver impact.
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- HSBCSenior Product Manager - Chief Commercial OfficeBANKING AND INSURANCEOctober 2019 - September 2025 (5 years and 11 months)London, UKLed multiple projects/products under a transformation & innovation mandate for global corporate banking. These projects delivered strategic value for the bank including increased customer satisfaction and new revenue verticals.• • Launched HSBC's first embedded accounting & finance product for SMEs in partnership with pre-series A FinTech, ember.io. Product onboarded >2,000 users in first 60 days and drove a +58 NPS (vs. -20 HSBC avg).• • Led end-to-end delivery from strategy to scale, securing £2M+ in investment, a multi-year partnership, and positioning the product as a key SME banking differentiator.• • This product improved customer satisfaction but also allowed HSBC to develop new revenue verticals given access to extra data insights that helped deliver hyper-personalised products (e.g., knowing a customers expected tax bill allowed for the creation of a flexible lending product, invoice financing, corporate cards).• • Forged a high-trust partnership with delivery partner Ember, managing investor dynamics, internal risk pushback, and securing FinTech award shortlist for 'Collaboration of the Year'.
- HSBCSenior Advisor - Global Digital ChannelsBANKING AND INSURANCEJanuary 2021 - January 2023 (2 years)London, United Kingdom- Advised the newly appointed Global Head of Customer Channels on digital strategy across all customer segments, translating market trends and research into actionable insights and recommendations.- Coordinated several management consulting firms across in the UK and Hong Kong- Insights I gathered and presented drove the re-organisation of a global team of 300 people across Europe, Asia, and North America
- HSBCSenior Product Manager - Open BankingBANKING AND INSURANCEJanuary 2019 - January 2023 (4 years)London, United Kingdom• • Co-led HSBC UK's $100M+ investment to develop c.80 open APIs, known as 'Open Banking'. Oversaw development with technical teams, defined relevant KPIs (e.g., adoption, performance, compliance), monitored and presented MI, etc.• • Shaped the strategic roadmap to turn delivery into growth, leveraging Open Banking APIs to create customer value, open new revenue verticals and define the future of retail banking.• • Represented HSBC in industry and regulatory meetings where the technical, as well as the business/strategic aspects of our API's was discussed. Developed strong relationships with third-party providers that used our APIs.
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Education
- Social Finance - Exec Education Programme.University of Oxford2017Social Finance - Exec Education Programme.
- MsC Economic SociologyLondon School of Economics and Political Science2017MsC Economic Sociology