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Anouar El Hajjami-Jarri Sales Enablement | Strategy | Business DevelopmentAE

Anouar El Hajjami-Jarri

Sales Enablement | Strategy | Business Development
8 recommendations
  • Suggested rate
    €595 / day
  • Experience8-15 years
  • Response rate75%
  • Response time1 hour
The project will begin once you accept Anouar's quote.
Location and workplace preferences
Location
Gibraltar, Gibraltar
Can work on-site at your office in
  • and around Gibraltar (up to 50km)
  • and around Tangier (up to 100km)
  • and around Málaga (up to 100km)
  • and around Granada (up to 10km)
  • and around Cadiz (up to 10km)
Verifications

Freelancer code of conduct signed

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Verified email
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Skill set
Anouar in a few words
Strategic and purpose-driven marketing & sales professional with a strong sales business acumen and proven communications skills in addition to a consistent involvement in justice, social & eco responsibility.

Areas of expertise:
- Pricing Strategy for Software products & Professional Services
- Setup of Sales processes
- Setup of Delivery & Customer Success processes
- Sales Enablement & Social Selling
- Market research & Business Development
- Tech stack auditing & Performance optimization

Digital Solutions | Strategy | Marketing | Inbound | Communications | Engagement | Sales Structure | SaaS | Sales Enablement | Sales Tech Stack | Customer Success | US | France | MENA | Africa | Francophonie | System Dynamics | Diversity | Inclusion | Justice | Decolonization | Social Responsibility | Environment | Ecology | Sustainability | Circularity | Degrowth | PostGrowth | Ecominimalism | RegTech | Ethical Sales
Experience
  • Hoatzin
    Founder
    ENVIRONMENTAL
    February 2021 - Today (4 years and 5 months)
    hoazin helps companies achieve their transition towards an ethical and ecologically responsible economy by transforming how sales organisations operate, engaging customers and collaborators to do business in a setup that makes sense while ensuring a future in a fair and ecologically stable world.
    ESG RSE Sales Business development Brand content Sales enablement Stratégie commerciale
  • castLabs
    Sales Enablement Manager
    DIGITAL & IT
    April 2019 - June 2020 (1 year and 2 months)
    Berlin, Germany
    As a Sales Enablement Manager, I have designed and deployed the following:

    #Content
    - Data-driven Material (from Discovery calls to closing)
    - Training and Onboarding Material Design (SDR, Sales Managers)
    - Sales Enablement Playbook
    - Weekly E-learning program
    - Sales Knowledge Management Automation

    #Processes
    - Existing Pipeline Reassessment (New Business)
    - New Pipeline setup (Renewals/CSM)
    - New Customer Onboarding process
    - Conversion Criteria (New Business & Renewals)
    - QBR Cycle (Existing customers)
    - Customer Success Team structure (Sales, PS, Engineering)
    - Payment cycle's update & automation (Yearly, Quarterly, Monthly)
    - Payment methods' update (PayPal, CB)

    #Strategy
    - Hybrid Sales Methodology (Account-based, Customer-focused + Solution Selling)
    - Insights Committee (involving Sales, Product and Marketing)
    - Framework for CSM (defined cycle)
    - New Market Strategy (Land & Expand)
    - Starter Plan (new package for SMB customers)
    - Enterprise Plan (new package for Enterprise customers)
    - Partnerships framework & automation (Video Tech Stack)
    - Perpetual Market Research
    - Holistic Revenue-growth initiative (involving - Strategy, Sales, Marketing, Product and PS)

    #Measurement
    - Customer Usage Growth monitoring & reporting (Business Reviews)
    - New Business Advanced reporting (HubSpot)
    - Account Management Advanced reporting (HubSpot)
    - Pipeline Stages' conversion rate monitoring & Optimization
    - Internal quarterly usage study (Sales tools)
    - Internal & external CSAT
    - Cost-per-product for forecasting
    - Change management & Communication program

    #Tactics
    - Sales Hacks & Best Practices sharing
    - Objection Handling (monthly meetings)
    - New hires ramp-up (weekly meetings)
    - Top-performers' exchanges recording & analysis
    - Top-performance practices sharing (workshops)
    - Insights Committee insights sharing (bi-monthly meetings)
    - Demos' enhancement
    - Problem-solving instant calls
    - Case-by-case decision-making support (every pipeline stage)

    #Technology
    - Tech Stack Design (best-in-class tools)
    - Integration & Sync of all tools (duplicate work reduction, seamless operations)
    - Holistic processes optimization (from prospecting tools to CRM to collaboration platform)
    - Quarterly Platforms' usage auditing (gaps & loophole reduction)
    - Perpetual Market monitoring
    - How-to Documentation & Trainings
    - LMS and KM systems selection & configuration
    - Collaboration & Asset management tools reassessment

    #Market
    - Marketing assets deployment (New releases Champion)
    - Messaging & Micro-messaging (Insights Committee)
    - Synchronization of Marketing effort with Sales & Product
    - Market localization support (MENA, LATAM etc.)
    - Buyer Persona & Customer behavior analysis
    - Buying stories (aimed to SDRs)
    - Social Selling initiatives (from Social Media to closing)
    - MQL to SQL seamless transitioning support
    - Actionable recommendations from existing accounts
    - Reassessment of Marketing efforts to adapt to the Digital Buyer
    Sales Enablement Content marketing Sales Strategy Tech Stack Design Partnerships Process facilitation HubSpot Zoho
  • castLabs
    International Sales Manager
    DIGITAL & IT
    May 2018 - April 2019 (10 months)
    Berlin, Germany
    International Sales Manager with focus on France & French-speaking markets, MENA and the US.

    Notable achievements :
    - Setup of a Customer Success Management structure (CST organization, Business Reviews cycle implementation, new strategy for up-sell)
    - Setup of a new pricing model (flat price with a unified metric)
    - Pipeline management and follow up + closing (complete sales cycle)
    - Renewal management
    - Review of Professional Services offer (hour-based packages)
    - Total accounts revenue: over $1,4 Mio.

    castLabs pioneers software and cloud services for digital video markets worldwide. We provide solutions to easily enable the secure distribution of premium movie, TV, and audio assets for high-quality video experiences.

    We have been operating since 2007 and have offices in Berlin and Los Angeles.
    Pricing strategy Commercial strategy Customer Loyalty/ Retention Business development Business intelligence Business model Sales
8 recommendations
AT
AS
AC
MD
SL
AD
HP
DB

Antoine Torland and 7 other people have recommended Anouar

Antoine TorlandAT
Antoine Torland
Nuance
2/19/2019
I have met Anouar in 2015 during our new hire onboarding program in Los Angeles and have been working with him since then, until 2018. Anouar’s perpetual knowledge and expertise growth is outstanding and have made several members of the team want to work together with him on accounts going from medium to Enterprise businesses.
I have had the occasion to see his recommendations to clients and partners executed and considerable lifts on sales followed immediately after their implementation. If you are looking for a BS-free, data-backed approach with concrete results, Anouar is your man!
Amandine SchieberAS
Amandine Schieber
smartVR studio
2/15/2019
I have worked with Anouar a few years ago. He proved to be a knowledgeable consultant and showed consistent expertise. His foresight and analytical skills were very helpful. I strongly recommend Anouar to any company or sales/marketing team who are eager to achieve considerable growth !
Andrea ClopatofskyAC
Andrea Clopatofsky
Dynamic Yield
2/15/2019
Anouar has been of valuable help when I needed insights into the SaaS industry in the EMEA region. I can only recommend his expertise and would be pleased to work with him in the future
Marie DuvalMD
Marie Duval
TouchCommerce
2/13/2019
I have had the privilege of working with Anouar for the past two years, as we partnered on providing web consulting to our Key Accounts. His analytical expertise, reliability and creativity have allowed us to challenge our online engagement solution to increase websites performance while reinforcing our Client relationships. Since he joined TouchCommerce Anouar has been very involved in the company and driven by its success, being a great advocate for our new products with clients or prospects. I am certain he would be an asset to any digital organisation and would enjoy partnering with him again.
Sane LebrunSL
2/11/2019
I have been impressed by Anouar's dedication in his job a Sales consultant. His motivation, dynamism and his professionalism make him a great asset in any team. Such result-oriented mindset is rare and I would recommend Anouar without hesitation, especially for ambitious projects. I would love to be given the opportunity to work again with him in the future.
AD
Account deleted
2/3/2019
Anouar has been of incredible help in setting up a clear business strategy and positioning myself and my business in a particularly challenging market. I have been highly impressed by Anouar's ability to tackle touch points and develop solutions in a short amount of time. I absolutely recommend him to any organization or professionals looking to boost their growth and bring their business to the next level.
Huteau Pierre EmmanuelHP
1/26/2019
I have had the pleasure to work with Anouar at two different occasions: the first time as a client when I was a Digital Marketing executive at Hewlett-Packard and the second time as a colleague at Edelman Digital. During both experiences, Anouar demonstrated the best qualities you could expect from a provider and a colleague. He was proactive and efficient in pushing our projects ahead to deployment and always showed a positive attitude and high listening abilities. His motivation and eagerness in sharing valuable knowledge within the team makes him an ideal asset for team leadership. I hope we will have the occasion to work together again and wish him all the best.
Domitille B.DB
Develop'on
1/26/2019
Anouar proved to be an excellent business development consultant and strongly contributed to the success of our sales strategy. His analytical abilities and continuous foresight are a big value to any starting and/or growing business. I strongly recommend Anouar!
Education
  • Master Digital Strategy
    CELSA Sorbonne University
    2013
    CELSA is the school of reference in the information and communication sciences. More info: http://www.celsa.fr/abstract.php