Description

I fix slow WordPress and WooCommerce sites.

Most performance issues come from misconfigured Cloudflare, poor hosting setup, or heavy/unoptimized plugins. I diagnose and fix these at the root level.

Typical results:

Load time reduced from ~8s to under 2s
Core Web Vitals passing (LCP, CLS, INP)
Measurable conversion improvements

I work directly on production environments, handling:

Cloudflare (CDN, cache, APO)
Server stack (Plesk, Nginx, PHP tuning)
Database and object cache optimization
Plugin and API bottlenecks

This is not plugin-based optimization. I optimize the full stack.

With 20+ years in web infrastructure, I focus on solving real performance problems, not chasing artificial PageSpeed scores, but delivering stable, fast, production-ready websites.

If your site is slow, I can identify the bottleneck and fix it.

Some examples:

Case 1: WooCommerce performance recovery (8s → 1.2s)

Problem:

WooCommerce store with 5-6s load time on mobile. High TTFB, failing Core Web Vitals, and heavy plugin stack impacting conversions.

Solution:

Fixed Cloudflare cache misconfiguration (bypass rules + cache levels)
Implemented object cache (Redis) and optimized database queries
Reduced plugin overhead and external API calls
Optimized critical CSS and deferred non-essential JS

Result

Load time reduced from ~8s to 1.2s
Core Web Vitals: PASS (LCP < 2.5s)
Significant improvement in conversion rate and bounce rate

Case 2: Cloudflare + Plesk misconfiguration (TTFB reduction)

Problem

High TTFB despite CDN. Incorrect Cloudflare + server configuration causing cache bypass and origin overload.

Solution

Reconfigured Cloudflare (cache rules, APO, headers)
Fixed SSL mode mismatch and origin config.
Tuned Nginx + PHP-FPM on Plesk environment
Enabled proper full-page caching strategy

Result

TTFB reduced by ~60–70%
Stable cache hit ratio
Faster global delivery and consistent performance

Industry field of expertise

Languages

English
Fluent
Spanish
Native or bilingual
Italian
Conversational

Workplace preferences

Remote only

Primarily works remotely

People per Hour
WordPress Specialist
DIGITAL AND IT
July 2021 - Today (4 years and 11 months)
Douglas, Isle of Man
WordPress Speed & Server Optimisation Specialist

Performance-driven specialist with over 20 years of technical expertise in transforming sluggish websites into high-velocity digital assets. I specialise in full-stack optimisation, ranging from deep server-side tuning (Linux/Nginx/PHP) to advanced Cloudflare integration and Technical SEO. My approach is data-led, consistently rescuing projects from failing grades to elite Grade A performance, focusing on Core Web Vitals to directly improve user retention and search engine rankings.

Key Performance Achievements

E-commerce Speed Recovery: Rescued multiple WooCommerce stores (e.g., Bamtastic Silver) from "Grade D" ratings, achieving a stable Grade A on GTmetrix and reducing load times from 5.6s to 3.3s.

Core Web Vitals Mastery: Optimised high-traffic content platforms (e.g., 101ideasjourney.com) to reach a 99/100 Google PageSpeed score, successfully passing all LCP, CLS, and INP thresholds.

Infrastructure Efficiency: Reduced total page weight from 1.71MB to 753KB (a 55% reduction) and slashed HTTP requests from 88 to 26 for complex WordPress environments.

AdSense & Third-Party Optimisation: Achieved perfect 100/100 scores on both Mobile and Desktop for ad-heavy sites (e.g., Autodato.com) by eliminating render-blocking scripts and external resource bottlenecks.

High-Speed Rendering: Optimised the complete technical stack to reach sub-second total load times and a 203ms server response time (TTFB) for massive, content-rich recipe portals.
Nginx Cloudflare
Drive Protect Limited
Full-Stack WordPress & Infrastructure Engineer
AUTOMOBILE
January 2021 - Today (5 years and 5 months)
Tonbridge, United Kingdom
Lead WordPress Developer & Systems Administrator

At Drive Protect Limited, I am responsible for the end-to-end technical management of the company’s web ecosystem. My role bridges the gap between high-performance WordPress development and robust server infrastructure management, ensuring maximum uptime, security, and data fluidity.

I oversee the entire lifecycle of our web platforms—from frontend feature development to backend server architecture—maintaining a seamless experience for both the business and its customers.

Key Responsibilities & Technical Achievements:

Infrastructure Management: Managing and optimising the Plesk server environment, ensuring high-performance hosting, automated backups, and rigorous security protocols.
WordPress Development & Support: Leading all WordPress development initiatives, providing ongoing technical support, and ensuring the platform remains lean, fast, and scalable.
Advanced Cloudflare Integration: Implementing and managing Cloudflare (CDN, WAF, and APO) to protect the site from threats while significantly reducing global latency.
Data Integration: Engineering custom data flows and integrations between WordPress and external services to streamline business operations and improve data accuracy.
Full-Stack Performance Tuning: Conducting regular audits of the server-side (PHP/Database) and frontend assets to maintain elite loading speeds and pass all Core Web Vitals.
Wordpress Cloudflare Technical project management
Upwork
Senior WordPress Performance Consultant & Technical Architect
CONSULTING AND AUDITS
September 2020 - Today (5 years and 9 months)
London, United Kingdom
In this capacity, I provide high-level strategic audits and end-to-end performance engineering for enterprise-level WordPress environments. My focus is on solving complex bottlenecks that standard optimisations cannot reach, specifically targeting the synergy between Server Architecture, Edge Computing (Cloudflare), and Frontend Delivery.

Strategic Focus & Responsibilities:

Full-Stack Performance Audits: Diagnosing deep-seated latency issues within the Linux/Nginx/PHP stack and database layers.

Architecture Modernisation: Transitioning legacy WordPress setups to high-performance environments using Object Caching (Redis/Memcached) and advanced CDN strategies.

Technical SEO Strategy: Implementing structured data and fixing crawlability issues while ensuring the site maintains a perfect Core Web Vitals profile.

Security-Performance Balance: Configuring Cloudflare WAF and APO to protect sites without sacrificing sub-second loading speeds.

Selected Project Milestones:
Content & Media Heavyweights: Optimised large-scale portals (e.g., Universo Recetas) to achieve a 203ms response time (TTFB) and sub-350KB page sizes, despite high image density.

Ad-Revenue Preservation: Engineered custom loading sequences for sites using Google AdSense (e.g., Autodato), reaching 100/100 PageSpeed scores while maintaining full ad viewability and revenue.

Payload & Request Reduction: Overhauled complex site architectures to reduce HTTP requests by over 70% and cut total page weight by more than half, ensuring seamless mobile experiences.

Core Web Vitals Turnaround: Led the technical recovery of sites failing Google’s UX metrics, transforming them into "Green Zone" performers (90+ scores) through critical CSS pathing and script de-bloating.
Wordpress Core Web Vitals Nginx Page Speed Optimization Cloudflare