Search for a freelancer Post a project
Malt welcom

Welcome to Adela's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Adela to discuss your project or search for other freelancer profiles on Malt.

Adela Casas Vela

Estrategia digital | Marketing digital | CRM

Works remotely from Madrid

  • 40.4167
  • -3.70358
  • Suggested rate €250 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Adela's quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept Adela's quote.

Location and workplace preferences

Location
Madrid, España
Remote only
Primarily works remotely

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Spanish

    Native or bilingual

  • English

    Fluent

Categories

Skills (9)

Adela in a few words

Digital Strategist || #MIBER || Salesforce Marketing Cloud

Adela tiene más de 11 años de experiencia en la definición de estrategias de negocio en entornos digitales. Ha tenido la oportunidad de trabajar tanto en la definición como en la implementación lo que le ha permitido tener una visión real del negocio y sus necesidades.
En los últimos años, su foco de expertise se ha centrado en la definición e implementación de estrategias de CRM y Marketing Digital, ayudando a grandes y medianas marcas a definir y operar sus estrategias digitales.

Background:
*10 años en Accenture como consultora de negocio y estrategia digital.
*CRM Manager en Totto, desarrollando la función y estrategia de CRM y Loyalty B2C Y B2B basada en tecnología Salesforce (Marketing Cloud). Implementación de nuevas estrategias de clientes y metodologías de trabajo.
*Desarrollo de marca slow-fashion desde cero - siennabags.com (proyecto personal)
*Voluntaria en ISDI Foundation - proyectos de consultoría para el tercer sector (ONGs, Fundaciones, etc.). Última colaboración: Fundación Padre Garralda, procesos de gestión de data y plan de implementación de herramienta CRM.

Sus valores más destacados:
- 100% enfocada a objetivos
- Comprometida
- Transparente
- Eficaz

Experience

TOTTO

Fashion & Cosmetics

Digital CRM Manager

Madrid, Spain

June 2021 - May 2022 (11 months)

Sienna Bags

Personal project

January 2018 - May 2022 (4 years and 4 months)

Fashion eCommerce project Fabric handbags handcrafted in Spain eCommerce live in September 2018: https://www.siennabags.com/

Accenture Interactive - ACCENTURE ORGANISATION

Digital Marketing Senior Consultant

Madrid, Spain

March 2015 - August 2021 (6 years and 5 months)

Helping companies in their digital transformation, defining and executing strategies towards their digital acceleration, customer strategy and digital sales boosting. Relevant experiences:
• Consume - Fragrance & Fashion industry: Digital sales strategy definition || Customer strategy || CRM strategy || email marketing || CRM operation
• Retail: Digital business model definition || Digital capabilities and eCommerce assessment followed by digital sales acceleration program definition
• Air & Travel: Digital Strategy || Digital Marketing || Strategic customer segmentation || Campaign strategy || Email marketing
• Commercial Banking: Digital sales || Sales Funnel Optimization || Web analytics
• Utilities: Assessment on digital capabilites (traffic acquisition strategies, web optimization & UX and analytics) to enhance online customer acquisition capabilities.

Accenture Interactive - ACCENTURE ORGANISATION

Consultant

Madrid, Spain

February 2015 - August 2021 (6 years and 6 months)

Accenture - ACCENTURE ORGANISATION

Management Consulting Analyst

November 2011 - February 2015 (3 years and 3 months)

Business Analyst within the Sales & Customer Services Practice, with experience in a wide range of projects for the major players of different industries, focusing on transformation and definition of online selling channels. Relevant Experiences:
• Airlines:
- New commercial model strategic definition for a Point-to-point carrier with the aim of gaining competitivenes in the market through an enhancement of the direct selling channel capabilities.
- Design of E-learning training materials on processes involved in the air cargo business (booking, pricing, revenue management, etc.).
• Commercial Bank: On-line channel processes strategic and functional definition. Multichannel business processes and increase user experience with focus on setting the online channel as the customer financial activity center.
• Telco Multinational: IT processes reengineering & organizational transformation (role definition, positions, etc.).

Accenture - ACCENTURE ORGANISATION

Intern

April 2011 - July 2011 (3 months)


• Dairy industry Multinational: Change management support after two companies merger.

Spence & Spence Ltd

Intern

October 2010 - February 2011 (4 months)


• Finance department. Collaboration creating reports about the performance of the company & update of the client's data base of the company.

Rafael Casas Abogados

Intern

October 2009 - March 2010 (5 months)


• Drafting of demands and jurisprudence seeking related to a wide range of affairs.

Education