Adam Salter

Leading the global practice responsible for growth and innovation strategy, and leadership and culture change. Driving top line growth through new client acquisition and key account development. Up-skilling and mentoring consulting and sales teams. Contributing to internal Group projects for Futurice, such as the group strategy, positioning and development of the global offering.

Consultancy focused on business model innovation, brand strategy, customer experience. As Managing Principal, I won business and collaborated with 3rd party consulting firms to drive business development as well as the execution of client mandates. I also served as a strategic advisor to my consulting firm partners, identifying their value proposition, defining core services, improving market positioning, and driving effectiveness and efficiency. Example client engagements included: ING Wholesale Bank / Essense - CX Strategy & Transformation Shell Global / Futurebrand - Future retail experience KYU - Interim Chief Strategy Office, Infrared BMW Designworks - Business Model & Product Innovation for John Deere, Panasonic Avionics & SKF

As Head of Innovation for the North American Practice, I was recruited to expand and lead the North American consulting practice with a focus on growth and strategy for clients across the consumer packaged goods, financial services, automotive, and energy sectors. Notable accomplishments included: ► Successfully competed against McKinsey and IDEO to win mandate from Liberty Mutual to develop new growth strategy for Personal Insurance business. Supported in-house innovation and marketing teams to define new suite of products and services while creating culture of foresight and design thinking across organization. ► Selected by Procter & Gamble as innovation partner for New Business Creation group, focusing on product development targeting Baby Boomers in U.S. market. ► Created Millennial Brand Engagement model for Kia, targeting youth trendsetters across U.S., U.K., and Russia (Kia's Tier 1 markets). Model subsequently presented at Kia's Global Marketing Conference and rolled out as foundation for youth engagement programmes worldwide. ► Won award for innovation from Johnson & Johnson for creation of 5-year growth strategy for Personal Care group.