Skill set (8)
Abhishek in a few words
I am a certified Adobe Campaign developer with both a business practitioner and developer, with over 6 years of experience in the industry. I have comprehensive knowledge of Adobe Campaign and its various features, combined with a deep understanding of the intricacies of digital marketing, which makes me a valuable asset to work on any project.
Experience
- Goldman SachsMarketing Manager/ Adobe Campaign DeveloperJune 2021 - Today (3 years and 10 months)Bengaluru, Karnataka, IndiaMarketing Operations Team: - Card Division under Marcus Bank➢Leading marketing campaigns for conversion of customers from Capital One to Goldman Sachs and GM Motors as partner.➢Building email campaigns, database selection and quality assurance of all outbound campaigns.➢Building email templates from scratch in AEM and testing using internal tool.➢Performs day-to-day email marketing activities including email campaign set-up, scheduling, testing and deployment of one- time, recurring, triggered and dynamic content driven campaign➢Implementation of Marketing Automation tool (Adobe Campaign Manager) to automate regular campaign.➢Understand customer data and behaviors through predictive and descriptive analytics techniques (Adobe Analytics), past campaign behavioral response to improve customer acquisition, upsell/cross-sell and retention➢Working closely with Marketing Team to design requirements and strategy for all campaigns.➢Co-ordinating with cross functional team like analytics, campaign & data science to conceptualize and implement multi-channel data driven marketing campaign.➢Develop and manage personalization strategy for campaigns to improve the response rate and run lifecycle based campaigns.➢Monitoring and evaluation of automated campaign in order to measure ROI and ensure continuous improvement in customer engagement and retention.
- Adobe SystemsSenior Adobe Campaign DeveloperApril 2019 - May 2021 (2 years and 1 month)Noida, Uttar Pradesh, IndiaAdobe Campaign Solution Team :- Digital Marketing Division➢Proficiency in Adobe Campaign Manager, Adobe Experience Manager, SQL , Data Model Design , Campaign Development, JavaScript, XML, JSON➢Act as primary Adobe Campaign Developer and Implementation specialist.➢Designing Email Templates using AEM.➢Configuration of Customer Journey on Multichannel Platform for transaction abundancy.➢Build and test of campaigns using outbound offer management through Email Channel.➢Delivered more than 400 campaign workflows for new Customer segment in 5 months of tenure and handover everything to operations by templatized design.➢Successfully implemented the SMS campaign and push implementation for some customers.➢Worked on creating many internal reporting's for Adobe Campaign health Monitoring,data import and targeting processes from various sources.➢Have experience and knowledge on following Adobe campaign components.▪Import and export modules: - Integrating technical workflows for Inflow and outflow ofdata to/from different vendors.▪Data schema, forms, and navigation hierarchy
- Tata Consultancy ServicesAdobe Campaign DeveloperDecember 2016 - April 2019 (2 years and 4 months)Noida, Uttar Pradesh, IndiaCampaign Marketing Automation (Adobe Campaign) Team (July 2017- April 2017)➢Collaborating with clients for requirement gathering, translating business requirements to technical requirements,and checking the feasibility before development in Adobe Campaign.➢Designing data Model from user stories.➢Working on schema creation & technical workflows to import and export data.➢Created Match & Merge Technical Workflow.➢Creating folder structure, access management rules, typology rules, delivery& workflow templates of Adobe campaign to be used by the team.➢Automated vendor data import and export.➢Working on Ip warming, browse to buy and Saved cart and Abandoned cart campaigns
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Education
- Bachelor of TechnologyYMCAUST Faridabad YMCAUST2016B.Tech
- HSCCBSE2012HSC
- SSCCBSE2010SSC
Certifications
- Adobe Campaign DeveloperAdobe2020